Some professional buyers
are still wondering why they should take
advantage of reverse auction technology. It is
true that some items are not good to reverse
auction, but some are very good opportunities
for reverse auction. This article will give a
brief look into the top five buyer rewards for
using reverse auctions and how the buyer and
their company can be more successful.
First and foremost, reverse
auctions are used to get the best available
market price at the time of the bid. In many
instances, a reverse auction will result in a
lower price paid than traditional sealed bids or
negotiations. While savings are sometimes
difficult to accurately measure, and while some
costs are “hidden” (supplier change costs, set
up charges, etc), companies employing this
technology in properly conducted reverse
auctions are experiencing often 10% or more real
cost savings. Whether you use the last actual
price paid or bid price reduction, you can
accurately track, report and post the results to
all interested parties within minutes after the
event is complete.
This leads us into the next
buyer reward which is process improvement. It is
true that it may take more time to put together
a reverse auction bid, but this preparation
brings about a disciplined, thorough, and fair
bid process and ultimately better supplier
selection decisions. Reverse auctions require
special care be taken to write accurate
specifications and evaluate the true historical
spend information which enable you to better
forecast your demand to potential vendors. This
process discipline will improve your
productivity for future competitive bids because
you will have quick access to the information in
the future. Reverse auctions reduce the
negotiation time from weeks to minutes. The
cycle time is shortened which, in turn, will
reduce costs and improve efficiency for both
buyer and seller. In addition, you will be able
to easily duplicate the bid package if you would
like to run similar reverse auction events in
the future.
Another reward for buyers
is bid transparency. Reverse auctions can be
used as a transparent reporting tool for all
bids accepted. This works especially well in the
public sector where every penny is tracked and
monitored. Online bidding systems can usually
save all data for quick report generation at the
click of a mouse. If needed, the live event can
be viewed in real time by any interested parties
from any internet connection or on a viewing
screen in a conference room. Most reverse
auction systems are web-based, allowing
interested parties to log into the system and
watch the event live from their
desktops.
The next buyer reward is
increased organizational competitiveness. When
you reduce costs and improve productivity, you
make your company more competitive and therefore
more able to attract and retain customers who
seek price reductions. Streamlining your
procurement process through online competitive
bidding methods, such as reverse auctions and
eRFX, will benefit your organization and your
career. When you can show measurable results and
easily report those results to management, both
you and the organization will
benefit.
The last buyer reward for
using reverse auctions that we will talk about
today is extending your reach to new potential
suppliers. When you use online reverse auctions,
you can post the bid opportunity on your website
which will attract more suppliers to compete for
your business. You still must pre-qualify the
suppliers, but the increased number of suppliers
will increase the competition for your purchase,
driving down bid prices. You can easily include
more bidders via the streamlined e-procurement
process. If you wish to open up your purchase to
more can be difficult to identify new suppliers
to create a competitive environment for a
reverse auction. By posting your events online
in a public format, more suppliers will be able
to find you.
Finally, you should treat
reverse auctions as one tool in your procurement
toolbox. Most organizations that currently do
competitive bidding will be able to see the
value of the reverse auction process and to
recognize how it fits into their organization.
And those organizations are saving time and
money by doing them right. So don’t miss the
opportunity to connect and contract quickly with
your suppliers by using reverse
auctions.
Doug Luthringer is a Client Development
Manager at eDynaQuote (http://www.edynaquote.com/) with
over two years of strategy, implementation and
training experience in online reverse auctions
and over six years with online forward auctions
such as eBay. Doug has also been invited to be a
guest speaker to talk about how to properly use
reverse auctions to small and medium size
business, as well as university students.
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