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By George
Krauter
Here’s a brief analysis
of the hypothetical MRO distribution chain:
A
manufacturer markets through distribution. The
company has two facilities to make its products,
of which there are about 12,600 part numbers. It
has finished goods inventory at the two
facilities and in three regional warehouses to
service distributors. Authorized distributors
have five regional warehouses with finished
goods inventory which services local
distributors also with finished goods inventory.
Local distributors solicit users and deliver
parts to the receiving dock. The company moves
parts through receiving into stores for
distribution to substocks or to a use area with
finished goods inventory. The part goes through
five distribution steps and has the potential to
exist in duplicated locations.
Here are
opportunities for conflict or barriers:
Barrier one:
Manufacturer vs. distributor. The manufacturer
has multiple authorized distributors in
geographic regions. These distributors also
stock and distribute competitive brands. The
manufacturer has salespeople who call on
distributors to get them to sell its brand vs.
the competition. Generally, manufacturers think
that distributors do not stock enough inventory
and rely on their finished goods stocks. In
addition, the manufacturer takes umbrage because
the distributor is selling competitive brands
while bristling if the manufacturer adds
distributors. Manufacturer salespeople are
supposed to spend time at the user level and
work with distributor salespeople. This creates
conflict among distributor’s competition and can
cause loss of sales concentration.
Barrier two:
Distributor vs. manufacturer. The distributor
makes money with stock turn and mark-up; more
turn and more mark-up equals higher bonus for
branch managers. They want better manufacturer’s
delivery (in order to lower branch inventory)
and deeper discounts for increased volume. They
stock competitive brands because they do not
want to give up sales where brands cannot be
switched.
Barrier three:
Outside vs. inside vs. management. This is
internal at the distributor level and is three
pronged—inside sales vs. outside sales vs.
branch manager. The branch manager wants stock
turn (lower inventory) and mark-up (bonus);
inside sales wants higher mark-up (incentive
payments) and higher inventory (order
fulfillment); outside sales wants lower mark-up
(gets paid on gross) and higher inventory (order
fulfillment).
Barrier four:
Outside sales vs. the MRO buyer. The distributor
salespeople have no real advantage over the
competition. The buyer wants lower prices and
complete, quick delivery. The salesperson
pressures the inside sales department for lower
pricing and exceptions to scheduled deliveries.
Barrier five: MRO
buyer vs. the requisitioner. The buyer balances
price and availability to satisfy plant
needs. The requisitioner wants it now and
wants to show that the buyer’s price is too
high. "I can get it from Evie and Ben’s
Mill Supply for $1.20 cheaper."
Requisitioners will try to buy around purchasing
which causes a dilemma for the outside
salespeople. "Do I go around purchasing and
cause acrimony or stay with purchasing and lose
the order," sales asks.
Barrier six: CFO
and site purchasing vs. stores management. Who
is in charge of stores? No matter; management
wants lower inventory, higher fill rates, zero
down time and less personnel time. Stores
wants higher inventory to fill requests and not
feel the brunt of requisitioner’s ire.
Barrier seven:
Requisitioner vs. stores. Requisitioner:
"You never have anything." Stores: "Use what we
have." Since fill rates are generally below 90%
and 25-35% of needed MRO parts are one-time
nonstock buys, oftentimes requisitioners will go
around stores to create their own stock numbers
and substocks. Due to fear of downtime
from perceived stores inefficiencies,
requisitioners will take more than they actually
need to guard against stock outs. This causes
stock outs for other requisitioners. Stores is
in a difficult spot. Management wants lower
inventory; manufacturers of new machinery want
"48 each" of spare parts into inventory;
requisitioners take too much and take parts in
off shifts because of emergencies or to avoid
budget charges. The stores clerk is the
front line of MRO irritation.
Barrier eight:
Plant manager vs. everybody. MRO impacts site
profitability. MRO inefficiencies, duplicated
costs, missed opportunities for financial and
nonfinancial improvements can be the difference
in maintaining the viability of the entire
facility.
The
complexity of the MRO supply chain and the
subjectivity of its links are the cause of
undefined MRO expense, says Krauter. Since MRO
is only about 10% of a company’s annual buy,
management tends to turn its attention to “more
important” things, taking the view that MRO is
what it is and will remain so. Therefore the
condition continues to exist.
"A look at
the process highlights the conflicts that
exist," Krauter says. "Each barrier, if toppled,
contains an opportunity to recover value from
MRO." |